Goswell Road
June – September 2024
The latest and most impressive building in Techspace's expanding portfolio. Over several months, I captured and showcased everything this flagship site has to offer through photography, videography, and marketing collateral. My work helped craft the Goswell Road identity, positioning it as a best-in-class workspace for innovative teams.
The goal was to communicate Goswell Road as a premium, amenity-rich workspace designed to outclass working from home and competitors. The building’s central location, sustainable design, and amenities made it a destination for businesses prioritising employee experience. My role was to tell this story across visuals and marketing materials while helping Techspace achieve its 30% occupancy target before the end of Q4.
I explored and worked from the finished areas of the space to start mapping out certain shots and angles for both photography and videography. Seeing how the sun moved through the building. How certain details stood out depending on the light. How I felt on a deeper level when using the space—calm, collected and clear. So my next thoughts were how do I interpret that visually? Who is this space truly for?
Understanding and defining the building’s identity came next. I started by developing a customer facing brochure that outlined everything the building would offer. Flexible, sustainable, rich in heritage. Points like BREEAM excellence, timber beams, roof terraces, and its central location. Research revealed the building’s history as a former Gordons Gin factory, adding depth to its story. From here, I identified what imagery and materials were needed to tell this story visually. The goal was to present Goswell Road as a space where innovation, comfort, and collaboration could thrive.
Planning my shoot was important. I was working with paid actors which meant I had to efficiently utilise their time. Using a Canon EOS 6D and Sony FX3, I captured the building’s unique character, from its striking wide angles to intricate architectural details. Sunlight brought vibrancy to the space, aided with colour grading and custom LUTs in Premiere Pro. I collaborated with Modus (the contractor) on a video highlighting their work while ensuring my own footage captured the building’s more unique features.
I created visuals, blog content, social media materials, and a landing page to market Goswell Road. Our "In the Making" content series connected with decision-makers, and videos showcased the building’s innovation-driven design. By December 2024, occupancy reached 47%, well above the 30% target. LinkedIn posts amassed 16,500 impressions, and Goswell Road became the second-most visited website page, below the home page.
The Goswell Road project showcased my ability to deliver high-quality brand assets that combined storytelling, technical precision, and creative problem-solving. From photography and videography to brand development and marketing, I delivered work that resonated emotionally with Techspace’s target audience. Assisting in this campaign taught me how to balance style and practicality while emphasising details that make a space unique.
